FAQ's for Partner
Everything you need to know about the Influencer City Guide
General information
The Influencer City Guide connects local businesses with suitable influencers and makes attractive offers visible where people today discover inspiration and make decisions: on social media.
The platform is designed for restaurants, cafés, hotels, retailers, cultural and leisure attractions, as well as clubs and non-profit organizations that want to increase their visibility and reach new audiences.
The goal is to create authentic influencer collaborations, attract more visitors and guests, and make local offers accessible to an engaged community.
The Influencer City Guide is designed for local businesses and organizations that want to make their offers more visible and reach new audiences through authentic influencer collaborations.
This includes in particular:
- Food & hospitality: Restaurants, cafés, and bars
- Hotels & accommodations: Hotels, vacation rentals, and unique stays
- Retail & local businesses: Shops, boutiques, and regional providers
- Culture & leisure: Museums, theatres, cinemas, events, and experiences
- Fitness & sports: Gyms, sports providers, and leisure facilities
- Clubs & non-profit organizations: Local organizations with regional offers and community-focused activities
The Influencer City Guide helps partners increase their visibility, attract more visitors and guests, and showcase their offers to an active social media community.
Collaborating with influencers is simple, digital, and flexible:
- You create an offer
Create an individual offer, such as a menu, admission, voucher, or unique experience. - Influencers discover your offer
Suitable influencers can view your offer and send a collaboration request. - You select the right influencers
Review influencer profiles, social media channels, and content, and decide yourself who you would like to collaborate with. - The collaboration takes place
The influencer visits your business and creates the agreed content. - The content is published
The influencer shares the content on their social media channels, making your offer visible to their community.
You always remain in full control of the influencer selection and the collaboration process.
Getting started with the Influencer City Guide is simple and only takes a few steps:
- Register
Create your free partner account. - Profile
Complete your partner profile with all relevant information. After a short review, your profile will be approved within 24 hours. - Package
Select your suitable partner package via “Upgrade now”.
Our Non-Profit Package is available completely free of charge for museums, theatres, cultural institutions, clubs, and non-profit organizations. - New Place
Create your first placement and add all relevant information about your offer. - Publication
After review and approval, your placement will be published and visible to suitable influencers. - Receive collaboration requests
Influencers can send requests for your offers. You decide yourself which collaborations you accept or decline.
You remain in full control of your offers and the selection of influencers at all times.
To help you get started easily, we provide a free setup service:
- Creation of your first “Place”
- Preparation and setup of your offer for approval
You do not need to worry about the initial setup. Afterwards, you can review, adjust, and approve your placement before it goes live.
This allows you to start collaborating with influencers quickly and easily.
Would you like to use our free setup service?
Contact our partner team – we are happy to support you with the setup.
With the Influencer City Guide, you benefit from an easy and authentic way to reach new audiences:
- More visibility through influencer reach
Showcase your offer to an active social media community and increase your digital presence. - Attract more visitors and guests
Reach people who are interested in local experiences, offers, and recommendations. - Authentic recommendations instead of traditional advertising
Influencers share personal experiences and build trust with their communities. - Direct collaboration without agencies or intermediaries
Work directly and easily with suitable influencers. - Full control over your collaborations
You decide which influencers fit your business and which requests you accept. - Strong local presence without wasted reach
Reach people who are genuinely interested in your region and your offer.
You decide which offer you would like to provide to influencers. Influencers can then apply directly for your offer. You always decide whether to accept or decline a collaboration request.
Examples of offers:
- Complimentary meals or dining vouchers
- Hotel stays
- Cinema, museum, or attraction tickets
- Fitness or wellness experiences
- Shopping vouchers
- Exclusive experiences or guided tours
Types of offers:
- Fixed offers
For example, a €50 dining voucher, a standard menu, or free admission for two people. - Flexible offers
For example, a dining voucher of up to €200, an exclusive guided tour, additional benefits, or other customized offers depending on the influencer and the planned collaboration.
Optional social media guidelines:
You can define your own requirements for the collaboration, such as:
- Tagging your business
- Using specific hashtags
- Publishing a story, video, or post
- Clearly mentioning your business in the published content
Information for Companies
To be listed on the Influencer City Guide, your business should meet the following criteria:
- Relevant offer
Your business provides products, services, or experiences that are attractive to influencers and their communities. - Value for the community
Your offer should provide genuine value and be suitable for authentic recommendations on social media. - Active social media presence
Your business should be active on at least one relevant social media platform, allowing influencers to tag and promote your offer authentically. - Professional business profile
Your business should have a complete profile with up-to-date information to create a positive first impression for influencers and their audiences.
Note:
Every partner application is reviewed before approval. This helps us maintain a high-quality platform and ensures successful collaborations between businesses and influencers.
We offer a range of partner packages with flexible pricing to suit the needs of your business.
Your selected package includes all platform features and unlimited collaboration requests. There are no additional fees, regardless of how many requests you accept.
You can find an overview of all available partner packages here.
The first 100 new registrations can use the Influencer City Guide free of charge for 3 months, with no obligation.
During the trial period, you will have access to all features included in the Launch Package. This allows you to explore the platform, start your first influencer collaborations, and attract new visitors and guests.
Why is the Launch Package free?
Our goal is to connect local businesses, cultural institutions, and organizations with influencers while expanding the Influencer City Guide in new cities.
With the free Launch Package, you can:
- Try the platform with no obligation
- Gain your first experience with influencer collaborations
- Increase your local visibility from the very beginning
- Benefit from a growing influencer community
Where can I find the Launch Package?
After registering, you can activate the Launch Package directly in your partner account:
“Upgrade now” → “Free” → “Launch”
Do I need to cancel the Launch Package?
No. The Launch Package expires automatically after three months.
There is no automatic renewal and no follow-up charges.
Will I receive support after registering?
Yes. To help you get started, we provide free support with:
- Activating the Launch Package
- Creating your first “Place”
- Preparing your offer for approval
Afterwards, you can review, edit, and publish your placement yourself.
→ Request free setup support
To ensure the best possible collaborations, influencers are assigned to different levels based on their experience, reach, and content quality.
- Basic Influencer
Ideal for local collaborations, such as restaurants, cafés, retail stores, and leisure attractions. - Spotlight Influencer
Suitable for professional campaigns with increased visibility, such as events, festivals, and special promotions. - Premium Influencer
Designed for exclusive collaborations, including hotels, travel experiences, and premium offers.
Important:
Hotel and travel offers are exclusively assigned to Premium Influencers to ensure the highest quality of collaboration.
You can find more information about the influencer levels here.
Information for Museums, Cultural Institutions &
Non-Profit Organizations
The Influencer City Guide is completely free of charge for museums, theatres, cultural institutions, clubs, and non-profit organizations.
With the Non-Profit Package, you can use the platform to showcase your offers and collaborate with influencers.
You can find the corresponding Non-Profit Package here.
The Influencer City Guide is free of charge for museums, theatres, cultural institutions, clubs, and non-profit organizations to help make art, culture, and local offers more visible.
At the same time, cultural and non-profit partners create valuable experiences for influencers and their communities. This enables authentic recommendations that help attract new visitors and audiences to cultural offers and local initiatives.
Joining the Influencer City Guide at an early stage offers several benefits:
- Free visibility without financial risk
Use the Influencer City Guide free of charge and make your offers more visible. - Early visibility in your city
Present your institution as one of the first partners and reach new audiences at an early stage. - Build a strong local position
Benefit from being part of a growing platform for local experiences and recommendations from the beginning. - Long-term collaborations with influencers
Connect with suitable influencers early and build sustainable partnerships. - Reach new visitors and audiences
Make art, culture, and local offers accessible to new communities.
Bookings
Once an influencer sends a booking request to your company, you can review their profile, including their social media channels, audience reach, and previous content. You can then decide whether to accept or decline the request.
Influencers submit their booking request directly via the booking field
‘Make a reservation’ in your listing.
After clicking the ‘Book now’ button, the ‘Request a booking’ form opens. There, the influencer can provide the following information:
Additionally, the influencer can leave a message to get in direct contact with the partner or ask questions about the offer description. In your description, you can also indicate that the influencer should contact you if needed.
By clicking the ‘Submit booking’ button, the request is sent.
All booking requests are sent to the “Booking email” saved in your profile. You can change or update this email address at any time in your profile settings. Please make sure to check this inbox regularly so you don’t miss any booking requests.
Yes. Whenever an influencer sends a new booking request, you will receive an email notification. You can also find all requests directly in your partner area.
You can view and manage all your booking requests in your partner area. You can see the current status of each request, such as pending, accepted, declined, or completed.
Email notifications for booking requests
You will then receive an email regarding the incoming booking request at the ‘Influencer Booking’ email address.
If the influencer has also left a message, you will receive an additional email from our chat system with a login link.
Manage booking request
You can view, review, accept, or decline the requests directly in the platform under “Bookings”.
Under ‘Messages’, you can view the message and reply directly.
View influencer profiles and reviews
In the ‘Influencer’ column, you can click on the name and are taken directly to the influencer’s profile. There you can view their social media channels as well as reviews from previous collaborations. You also have the option to rate the influencer yourself.
Booking confirmation and redemption
Only after your approval is the booking considered confirmed and binding.
The influencer will then see the booking confirmation in their account under ‘My bookings’ as ‘Approved’ and can present it at the entrance or ticket counter to receive the free offer or ticket.
Yes. Before making your decision, you can view the influencer’s profile, including their connected social media channels and relevant information about their audience and content.
You always remain in control of the selection process. Our platform connects partners and influencers – the decision to collaborate is made exclusively by you.
No. You decide which influencers are a good fit for your company. There is no obligation to accept incoming requests.
Yes. Through our integrated chat, you can communicate directly with the influencer, clarify any open questions, and discuss all details of the planned collaboration before confirming the booking.
We recommend reviewing and responding to booking requests promptly and within a maximum of 48 hours, so that influencers can plan their collaboration accordingly.
Once you accept the request, the booking is confirmed. The influencer receives all necessary information, and the agreed content will be created and published within the agreed timeframe.
If changes are required, they can be discussed and agreed upon with the influencer. For larger adjustments, our support team will be happy to assist you.
Yes. You can cancel a booking at any time with a single click in your partner area. We also recommend informing the influencer as early as possible via our integrated chat so that both parties can coordinate the next steps.
All bookings are included in your purchased package. There are no additional fees or payments to the influencer. No hidden costs apply.
Content & Marketing
The content created depends on the type of collaboration, the influencer, and the agreed deliverables.
Typical content may include:
- Stories showing impressions during the visit
- Photos of the offer, experience, or stay
- Videos and Reels for social media
- Posts featuring personal recommendations
- Reviews or experiences shared from the influencer’s perspective
The specific content and requirements can be discussed before booking and defined as part of the collaboration.
The created content is published on the influencer’s own social media channels.
Depending on the platform and offer, this may include:
- Instagram (Stories, Posts, Reels)
- TikTok (Videos)
- YouTube (Videos or Shorts)
- Other social media channels used by the influencer
By publishing content on the influencer’s channels, your offer is authentically presented to their community.
You can define the requested content and publishing requirements when creating your offer.
Yes. Content created by Influencers as part of a collaboration may generally be shared or published organically on your own social media channels, provided that the respective Influencer is appropriately credited and, where technically possible, linked or tagged, and no other agreement has been made.
Your benefits at a glance:
- High-quality content for your own social media channels
- Increased visibility for your business
- Authentic content from the perspective of your guests and visitors
- Stronger engagement with your target audience
Note:
If you would also like to use Influencer content for paid advertisements (Paid Ads), your website, online shops, newsletters or printed materials, you should agree on the corresponding rights of use in advance. The specific scope of the rights of use can be agreed individually.
Yes. When creating your offer, you can specify which content you would like as part of the collaboration.
This may include, for example:
- Tagging your business
- Using specific hashtags
- Mentioning certain information
- Creating stories, posts, or videos
The specific requirements are visible to the influencer before booking, so both sides know which content and deliverables are agreed upon.
The success of a collaboration can be evaluated based on different factors.
This may include, for example:
- Reach and visibility of the published content
- Community engagement (likes, comments, shares)
- Mentions and tags of your business
- New visitors and guests who discover your offer through the collaboration
Influencer marketing creates value through authentic recommendations and direct access to relevant audiences. Results may vary depending on the influencer, platform, and type of collaboration.
Account & Support
We carefully review all registrations to ensure a high-quality partner and influencer community.
If your account has not been approved at this time, it usually means that some requirements for a successful collaboration have not yet been fully met.
Possible reasons may include:
- Suitable alignment: Your offer should match the topics and values of the Influencer City Guide.
- Community relevance: Your products or services should provide value to our target audiences.
- Active presence: An existing presence on relevant social media channels supports successful collaborations.
- Authentic engagement: An active and genuine connection with your audience is an important foundation for influencer collaborations.
The Influencer City Guide is continuously growing and developing. You can update your profile and register again at any time once the requirements are met.
An account suspension only occurs in exceptional cases where the platform guidelines or the principles of fair collaboration have been violated.
Possible reasons may include:
- Non-compliance with offer conditions: A collaboration offer was not carried out as agreed.
- Quality deviations: Content, services, or processes do not meet the standards of the Influencer City Guide.
- Violations of platform guidelines: Repeated or serious violations of the applicable platform rules.
Important:
Please refer to the Influencer City Guide Terms and Conditions. They form the basis for a transparent, fair, and successful collaboration between partners and influencers.
Contact:
If you have any questions, feedback, or would like to clarify a specific case, please contact us by email.
If you have questions about the platform, your partner account, or ongoing collaborations, you can contact us at any time by email.
Our support team will be happy to assist you with questions about using the Influencer City Guide, bookings, or the collaboration process.
Social Media & Guidelines
Instagram
Instagram is a social media platform that allows users to share photos and videos and interact with other users. Instagram has become one of the most popular apps, especially for visual content. Users can enhance their photos and videos with filters and editing tools, create stories, live broadcast and share content in various formats. Instagram promotes the use of hashtags and offers features such as likes, comments and direct messages for communication and interaction.
TikTok
TikTok is a social platform for creating, sharing and discovering short video clips. TikTok has gained a wide user base, especially among younger generations. The platform allows users to create 15- to 60-second videos with music, effects and filters. TikTok stands out for its ease of use and creative expression, and it has promoted trends such as challenges and video virality. Users can upload, comment, share and interact with videos in a variety of ways.
YouTube
YouTube is a popular online platform for uploading, watching and sharing videos. Users can upload videos on a variety of topics, from entertainment to education to news. With billions of users worldwide, YouTube offers a wide range of content, including music videos, vlogs, tutorials and more. It enables interactions through likes, comments and subscriptions.
Facebook
Facebook is a widely used social networking platform that allows users to connect, share content and interact online. Facebook offers features such as creating profiles, adding friends, sharing status updates, photos and videos, commenting and liking posts, and participating in groups and events. The platform has billions of users worldwide and is a place for social communication, information and entertainment.
Pinterest
Pinterest is a visual search engine and social media platform that allows users to discover, collect and share ideas and inspiration in the form of images and graphics. Pinterest works like a virtual pinboard where users can create pins on different topics by uploading images from websites or their own device. These pins are organised into boards representing different interests, projects or collections. Pinterest is particularly popular for DIY projects, recipes, fashion, travel and decorating ideas. Users can get inspired, save content and share it with others.
Twitch
Twitch is an online platform for live streaming of video games and other content. Originally launched for video game broadcasts, Twitch has evolved into a broad community where people can share livestreams of video games, music, talk shows, art and other activities. The platform offers interaction through live chats, allowing viewers to communicate with streamers. Twitch has built a vibrant and engaged user community and is particularly popular with gamers, but also with other creatives and those interested in entertainment.
To ensure a high-quality community, we carefully review all applications based on the following criteria:
Our requirements:
- Posts: at least 20 high-quality posts
- Content: engaging lifestyle topics (e.g. travel, food, sports) that fit the platform
- Profile status: public and permanently visible profile
- Follower structure: relevant, active, and engaged audience
- Follower quality: authentic and genuine interactions
Only influencers who meet all of the above criteria can be accepted on our platform. This ensures that collaborations are valuable and successful for all parties involved.
Note: Individual or deviating posting guidelines may be defined in the partner offer. These always take precedence over the general guidelines below.
General Guidelines
- Please check whether you are redeeming a feed, story, or video offer.
- The partner or product must be clearly visible and the main focus of the content.
- All partner conditions must be fully complied with.
- Negative comments about the partner are not permitted.
- Content must be created in English or the local language of the target market.
- Posts must be marked as advertising.
- No other brands or products may be mentioned in the content.
- Use high-quality and engaging content.
- Your profile must remain public at all times.
- Previously published content must not be reused.
- The content must be published on the platform selected by the partner.
Feed Guidelines
- The post must be published within 4 days after redemption and remain online for at least 90 days.
- The image description (2–3 short sentences) must clearly reference the partner or product.
- Hashtags must be included in the image description (not in the comments).
- For carousel posts, each image must clearly relate to the partner or product, especially the first image.
- The offer is completed once the post has been published.
Story Guidelines
- The story must be published within 4 days after redemption and remain visible for 24 hours.
- Stories must be saved in the archive.
- The story must be at least 15 seconds long or consist of at least 3 individual elements (all with tags/hashtags).
- Static images with music are not sufficient, regardless of duration.
- Links, hashtags, and location must be clearly visible.
- The story must not be published under “Close Friends”.
- Content must not be reposted from other accounts.
- A link sticker with the partner domain must be included.
- The offer is completed once the story has been published.
Video Guidelines
- The video must be published within 4 days after redemption and remain online for at least 90 days.
- The minimum length is 15 seconds.
- The video description (2–3 short sentences) must clearly reference the partner or product.
- Hashtags must be included in the description (not in the comments).
- The video must clearly focus on the partner or product, especially in the opening section.
- The offer is completed once the video has been published.