1. Hook (0–3 sec.) – Stops the scroll

• ‘Free restaurant invitations via the Influencer City Guide – I’ll show you how!’
• ‘Have you heard of the Influencer City Guide? This is how I test restaurants and hotels for free.’
• ‘Why pay for restaurants anymore? My hack via the Influencer City Guide!’
• ‘My insider tip for creators: free experiences with the Influencer City Guide!’
• ‘Only a few people know about this – this is how I get free hotels and restaurants!’

2. Briefly about yourself (3–5 sec.) – Who are you?

• ‘I’m [name] and I create content about [food/travel/fitness/etc.].’
• ‘Hi, I’m [name] – I regularly test places for my community.’
• ‘Hey, I’m [name] and I share my tips and experiences as a creator.’

3. How the Influencer City Guide works (5–12 sec.)

• ‘I use the Influencer City Guide to find restaurants, hotels, or experiences that perfectly match my content.’
• ‘I apply, create content – and pay nothing.’
• ‘It’s simple: sign up, select a suitable spot, apply, post content – and enjoy!’’

4. Your benefit (12–17 sec.)

• ‘The best thing: 100% free for influencers – I decide for myself which collaborations I do.’
• ‘No obligations, just suitable deals – and I’m building up real reach in the process.’
• ‘I get experiences, content for my feed – and continue to grow at the same time.’’

5. Call-to-Action (17–20 sec.)

• ‘Sign up now for the Influencer City Guide.’
• ‘Check out the Influencer City Guide and secure your first free experience.’

🎥 Tips for creators (for TikTok & Instagram Reels)

1. Format: Vertical (9:16), max. 20 seconds.
2. Hook: State the advantage immediately at second 0.
3. Performance: Demonstrate energy – it is preferable to provide a little too much than too little.
4. Authenticity: Your style is persuasive.
5. Technique: Bright light, clear sound.
6. Call-to-action: Use activating language (‘now’, “immediately”, ‘simply’).

1. Hook (0–3 sec.) – Stops the scroll

• ‘Do you run a restaurant, hotel or café and want to attract more guests via social media?’
• ‘Want more visibility for your café, bar or hotel – without a big budget?’
• ‘More reach, less wastage – I’ll show you how.’
• ‘How your local business can attract new guests via the Influencer City Guide.’
• ‘Looking for the right influencers for your business? Here’s the solution.’

2. Briefly about yourself (3–5 sec.) – Who are you?

• ‘My name is [name], and I am an influencer in the field of [food/travel/lifestyle/fitness].’
• ‘My content reaches thousands of followers on Instagram and TikTok.’
• ‘I regularly collaborate with local businesses.’

3. How the Influencer City Guide works (5–12 sec.)

• ‘The Influencer City Guide connects you directly with suitable influencers.’
• ‘You present your offer on the platform and are found by relevant creators.’
• ‘Influencers apply specifically for your spots and create authentic content for your target group.’

4. Benefit for companies (12–17 sec.)

• ‘Greater reach on social media and real guests on site.’
• ‘Professional content that you can also use for your own channels.’
• ‘You decide which influencers you want to work with.’
• ‘And best of all: the first three months are completely free of charge – no cancellation required.’

5. Call-to-Action (17–20 Sec.)

• ‘Register now with Influencer City Guide.’
• ‘Secure your place in the network today.’
• ‘Register your restaurant, hotel or location now for free.’

🎥 Tips for creators (for TikTok & Instagram Reels)

1. Format: Vertical (9:16), max. 20 seconds.
2. Hook: State the advantage immediately at second 0.
3. Performance: Demonstrate energy – it is preferable to provide a little too much than too little.
4. Authenticity: Your style is persuasive.
5. Technique: Bright light, clear sound.
6. Call-to-action: Use activating language (‘now’, “immediately”, ‘simply’).

1. Hook (0–3 sec.) – Stops the scroll

• ‘Do you run a museum or theatre and want to reach more visitors via social media?’
• ‘Want more visibility for your exhibition or performance – without any marketing budget?’
• ‘How your cultural venue can attract new visitors – completely free of charge.’
• ‘Art and culture deserve wider reach – I’ll show you how.’
• ‘Want to attract more young audiences to your museum or theatre?’

2. Briefly about yourself (3–5 sec.) – Who are you?

• ‘My name is [name], and I am an influencer in the field of [culture/travel/lifestyle].’
• ‘My content reaches thousands of followers on Instagram and TikTok.’
• ‘I regularly visit museums, theatres, and cultural events.’

3. How the Influencer City Guide works (5–12 sec.)

• ‘The Influencer City Guide connects you directly with suitable influencers.’
• ‘You present your exhibition or event on the platform and are found by relevant creators.’
• ‘Influencers apply specifically to your cultural spots and create authentic content for new target groups.’

4. Benefit for museums and theatres (12–17 sec.)

• ‘Greater reach on social media and new visitors for your location.’
• ‘Authentic content that you can also use for your own channels.’
• ‘You decide which influencers you want to work with.’
• ‘And best of all: with the Non Profit package, the Influencer City Guide for Museums & Theatres is completely free of charge.’

5. Call-to-Action (17–20 Sec.)

• ‘Register your museum or theatre now for free with Influencer City Guide.’
• ‘Become part of the network and reach new target groups.’
• ‘Secure your free access now with the Non Profit package.’

🎥 Tips for creators (for TikTok & Instagram Reels)

1. Format: Vertical (9:16), max. 20 seconds.
2. Hook: State the advantage immediately at second 0.
3. Performance: Demonstrate energy – it is preferable to provide a little too much than too little.
4. Authenticity: Your style is persuasive.
5. Technique: Bright light, clear sound.
6. Call-to-action: Use activating language (‘now’, “immediately”, ‘simply’).