Influencer Spotlight

More visibility. More reach. More you.
Become visible in the Influencer City Guide – and grow with your community.

Your video in the spotlight – we'll promote you with ads

Are you already part of our community? 🎉
Then seize this opportunity: create a short introductory video – and we’ll promote you with ads on Instagram & TikTok. 🚀

✅ Greater reach & new followers – we’ll link you directly
✅ Super easy – with our guideline script for your video

1
🎥 Create your video
In 20 seconds, tell us why you're part of Influencer City Guide.
2
🚀 We'll promote it as an advert
Your video will run on Instagram and TikTok – with a link, of course.
3
🌟 Gain reach and followers
Benefit from visibility and grow your community.

📝 Important:
The following scripts are only guidelines – you can adapt them to your own style at any time.
We want it to remain authentic and suit you.

Note:
Our current focus is on new influencers. The more influencers are included in the guide, the more attractive it becomes for partners –
and the more exciting experiences are created for everyone. That’s why we recommend starting with the ‘Approaching influencers’ script.

1. Hook (0–3 sec.) – Grab attention
👉 Start short and direct, e.g.:

  • ‘Hey everyone, I’ve discovered something really cool…’
  • ‘Did you know that influencers can now test restaurants and hotels for free?’
  • ‘Today, I’m going to share my secret tip for more collaborations…

2. Introduction (3–6 seconds) – Who am I?

  • ‘My name is [name] and I create content about [food/fitness/travel/etc.].’
  • ‘I usually share my experiences with [topic] here.’

3. Why Influencer City Guide? (6–12 sec.)
👉 Tell it authentically, e.g.:

  • ‘I signed up for Influencer City Guide because it lets me experience restaurants, hotels and museums for free.’
  • ‘The cool thing is that I can choose the collaborations that fit my content.’
  • ‘It’s super easy – just sign up, select a spot, create content and enjoy.’

4. Highlight USP/benefit (12–18 sec.)

  • ‘The best part: everything is 100% free for influencers.’
  • ‘I decide for myself which collaborations I do – no obligations.’
  • ‘And I even get more reach through cool partners.

5. CTA (18–20 sec.) – Clear call to action
👉 Short and motivating:

  • ‘Sign up now for free – link in bio.’
  • ‘Check out the Influencer City Guide and secure your first experience.’
  • ‘Give it a try, it’s worth it! 🚀’

🎥 Tips for creators (for TikTok & Instagram Ads)

  1. Format: Always film vertically (9:16).
  2. Quality: Make sure you have bright lighting and clear sound (no loud background music).
  3. Performance: Show energy and emotion – it’s better to overdo it than come across as too reserved.
  4. Authenticity: Stay true to your own style – humour, emotions, quick cuts or trends are all welcome.
  5. Length: Max. 20 seconds – get your most important message across in the first 0–3 seconds.
  6. Call-to-action: Keep it short and clear at the end → e.g. ‘Try it now’, “Register” or ‘Find out more via the link’.

1. Hook (0–3 sec.) – Grab the entrepreneur’s attention
👉 Make it clear right away that it’s relevant to them:

  • ‘Do you have a restaurant, hotel or café and want more visibility?’
  • ‘Would you like to make your museum or bar better known on social media?’
  • ‘Then I’ve got something for you…

2. Introduction (3–6 seconds) – Who is speaking?

  • ‘I am [name], an influencer in the field of [food/travel/lifestyle/fitness].’
  • ‘I share my experiences with thousands of followers on Instagram/TikTok.

3. Why Influencer City Guide? (6–12 sec.) – Benefits for partners

  • ‘Influencer City Guide allows me to network directly with local businesses such as restaurants, hotels and attractions.’
  • ‘Businesses can register there free of charge and showcase their offerings.’
  • ‘This enables them to find suitable influencers like me who can create content for them.’

4. Highlight USP/benefit (12–18 sec.)

  • ‘Your advantage: greater reach on social media, real guests on site and content that you can reuse.’
  • ‘You decide which influencers you want to work with.’
  • ‘And best of all: the first 3 months are completely free of charge – no cancellation required, expires automatically.’

5. CTA (18–20 sec.) – Call to action
👉 Clear & simple:

  • ‘Register now with Influencer City Guide and start your first collaboration.’
  • ‘Secure your place today and become part of the network.’
  • ‘Register your restaurant, hotel or café now for free.’

🎥 Tips for creators (for TikTok & Instagram Ads)

  1. Format: Always film vertically (9:16).
  2. Quality: Make sure you have bright lighting and clear sound (no loud background music).
  3. Performance: Show energy and emotion – it’s better to overdo it than come across as too reserved.
  4. Authenticity: Stay true to your own style – humour, emotions, quick cuts or trends are all welcome.
  5. Length: Max. 20 seconds – get your most important message across in the first 0–3 seconds.
  6. Call-to-action: Keep it short and clear at the end → e.g. ‘Try it now’, “Register” or ‘Find out more via the link’.

📩 How to send us your video

Please send us your short introductory video along with your social media account (Instagram/TikTok @handle) via one of the following channels:

Upload link (Dropbox): 👉 Upload video here
Via our Instagram account: In your profile under @influencercityguide > ‘Links → Upload videos & images’

👉 This way, we know immediately which influencer the video comes from and can link you correctly in the ads. 🚀

Questions? You can reach us by Email or on weekdays from 9 a.m. to 6 p.m. on +49 (30) 398 202 288.